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FOR IMMEDIATE RELEASE
PLAYNORMOUS FIGHTS CHILDHOOD OBESITY WITH CHILDREN’S MUSEUM OF HOUSTON
COMPUTER HEALTH GAMES ADDED TO POWERPLAY EXHIBIT DURING FAMILY FIT WEEK
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Houston, Texas (January 6, 2010) -- Playnormous, an award-winning producer
of health research-based video games and media for children, announces its
debut at the Children’s Museum of Houston PowerPlay Exhibit. Playnormous
staff will be at the museum playing nutrition and physical activity video games
with children and parents on Saturday January 9, 2010 as part of the museum’s
Family Fit Week. Children who participate will walk away with a Playnormous
balloon and a fitness toy.
“We hope putting Playnormous games inside the Children’s Museum of
Houston will expose even more kids and parents to the idea that games can
improve health,” explains Director of Marketing Melanie Lazarus, MPH. “Our
ultimate goal is prevention of childhood obesity and type 2 diabetes using media
kids love to play.” Playnormous video games are also freely available to
children, parents and teachers at www.Playnormous.com, a 2009 Web Health
Award winner and kids.gov-approved website.
Families who visit the Playnormous PowerPay table on Saturday can enter to
win a Playnormous Monster iMac, a one-of-a-kind, Apple iMac computer handillustrated
and signed by a Playnormous artist. Playnormous has already
awarded three hand-painted iMacs to deserving teachers and librarians using
Playnormous games and curricula in their classrooms.
The museum’s highly acclaimed PowerPlay Exhibit is a three-story adventure
that challenges kids to climb walls, race, play dance games and track their heart
rate. Kids can learn the science behind health in the PowerScience Lab by
talking to Baylor College of Medicine graduate students and playing one of five
Playnormous games which teach about fruit and vegetables, portion size, food
groups and aerobic activity.
ABOUT PLAYNORMOUS
Playnormous is a subsidiary of Archimage, Inc., a 27-year-old design studio and
recipient of over 40 local, national and international awards. Archimage clients
include the National Cancer Institute, U.S. Department of Agriculture, Rice
University, Baylor College of Medicine, The Walt Disney Company and
Nintendo. Playnormous games are created in conjunction with health researchers
at the Texas Medical Center and other academic medical institutions.
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For more information, contact:
Melanie M. Lazarus MPH
Archimage, Inc.
tel: 713.523.3425
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