Escape from Diab
Escape From Diab is a serious video game adventure in healthy eating and exercise. Archimage collaborated with experts at the Children's Nutrition Research Center of Houston's Baylor College of Medicine on the project. Escape From Diab was funded by a $8 million grant from the National Institute of Diabetes and Digestive and Kidney Diseases of the National Institutes of Health (U44DK066724).
The video game was designed as an epic adventure, comparable to the experience of commercial quality video games -- the kinds of games tweens buy in stores and play on home PCs and video game consoles. Escape From Diab incorporates a broad diversity of behavior change procedures woven in and around engrossing stories.
Results from a Baylor College of Medicine clinical trial showed that children who played Escape From Diab increased their fruit and vegetable intake by a full serving a day and were more physically active than those visiting traditional health websites for kids. These behavior changes are comparable to or better than those reported in the literature with children.
The rising tide of childhood obesity has been linked to type II diabetes, a "looming crisis" that is reaching epidemic proportions. The Centers for Disease Control and Prevention predicts one-third of Americans born after 2000 will be diabetic in their lifetime. Diabetes is already the country's leading cause of new blindness and kidney failure. It is also the nation's sixth leading cause of death.
A suite of collateral Escape From Diab products are available, including comic books and teachers' guide.
Archimage is a 27-year-old visual design studio. The company has won 50 international awards for everything from architectural building projects to broadcast television commercials, computer imagery and print graphics. Clients include Time Warner Communications, Knowledge Adventure, Ziff- Davis and IBM. The firm has also worked on projects for The Walt Disney Company and Nintendo