Teen Choice animated clips were delivered through a website created specifically for teenagers who are trying to eat healthy and be physically active. The website features easy recipes, fun health facts, BMI calculator, and a personal food diary. Teens customize the site by selecting their favorite character, filling out a personal profile, and setting and tracking their health goals. The 3D animated shorts were the highlight of the website and were the topic of much discussion on the Teen Choice blog. The site was programmed using ColdFusion and included a back end database to track user logins and participation.